As a chiropractor, physical therapist or pain management specialist, you’re a “science minded” individual.

You’ve been through medical training and you’re intimately familiar with the application of science in the treatment of your patients.

But have you ever thought of marketing your chiropractic, physical therapy or pain management practice as a science?

Think about that.

Marketing is a scientific process.

Develop Your Marketing Like a Treatment Plan!

In preparing to market your practice, you need to:

·            Ask yourself what you really want to accomplish.

·            Research.

·            Construct a theory.

·            Test.

·            Analyze.

·            Present your results.

When you put the marketing process into that context, it’s not really so foreign, is it?

Let’s break each of those steps down.

Ask the Question

The ultimate question in marketing your chiropractic, physical therapy or pain management practice is how do I increase the number of patients I treat and grow my practice?

Research

One of the best ways to research how to increase the number of patients you treat is to see how other successful practices in your specialty do it.  Are they doing something that you haven’t tried?  Be sure that the chiropractic, physical therapy and pain management practices you study treat the same patient population you want to treat.  If you look at successful chiropractors that treat strictly geriatric patients, their marketing materials probably won’t help you much if you want to specialize in treating sports injuries.

Construct a Theory

After looking at other successful chiropractic, physical therapy or pain management practices (whichever happens to be your specialty), you see that they are having the most success with a mix of 75% online and social media (a blog, an ezine with an opt-in option, Facebook, etc.) and 25% direct mail marketing.  You run the numbers and predict that a similar campaign targeting your target patient population will increase your referrals by 25% over six months…

we’ll conclude this next time.

They Don't Call it Easy Street for nothing...Nantucket Island my second home is so beautiful...

Welcome to the home of NeuropathyDR Professionals! Whether you are a client, or just looking for a better way to develop a neuropathy treatment specialty practice helping really ill patients, you are in the right place.

Isn’t that after all why you became a health care professional?

You can also call us 24/7 at 781-754-0599

Applications are processed as we receive them so don’t hesitate if you think this style neuropathy and chronic pain practice may be for you!

John