Dear Colleague:
How often have you wished you could offer real relief to patients suffering from peripheral neuropathy, only to feel helpless as each therapy you tried went down to defeat against your patients’ intractable, debilitating pain?
How many of these patients were having their family lives, careers or retirements threatened or ruined by the cruel effects of this condition?
For me, the losing battle against neuropathy was the most depressing part of an otherwise wonderfully satisfying chiropractic practice in suburban Boston. Despite the many conditions I could help alleviate, I had a constant, nagging feeling of failure to the neuropathy sufferers I couldn’t help.
Then it became personal…
Then a few years ago it became personal as I witnessed the deteriorating condition of my brother in law’s mother. A diabetic, she hadn’t had a good night’s sleep in years from the pain and side effects of the many medications she was using. She was rapidly losing sensation in her left foot, and with it the ability to walk.
Seeing what was happening to her and knowing that similar miseries were affecting so many others put me on a mission to learn everything I could about this terrible condition in the optimistic (perhaps, I admit, presumptuous) hope that I could make a contribution to bettering their lives.
Digging through the professional literature, I found repeated references to the ReBuilder® neurostimulation device, which seemed to be showing some promise, but with uneven results. I also knew from my own training and experience that certain nutritional supplements and chiropractic adjustments delivered some relief to some patients.
But nothing was doing the job consistently. So if you’re tempted to say at this point “Oh yeah, I know about the machine; I’ll buy one for the office and crank it up,” you’ll be taking a step toward near-certain failure for your practice and your patients. The truth is more complicated, but as you read on you’ll see that there is light at the end of the tunnel.
I know lots of clinicians who have felt this same way. –JH
“I am so excited! I have been treating a 43 y/o female for 10 sessions with traditional therapies. She was not getting the relief I was hoping for, so I decided to try the NeuropathyDR System on her. She has had only 2 15 minute sessions and she can sit down. Before the pain was unbearable, even light touch was unbearable. Now she can sit and I can continue to work on her.”
-Diana Singer PT, Paramus, NJ
Giving Patients Their Lives Back
Acting on little more than a hunch, I reached out to the inventor of the ReBuilder, Dr. David Phillips, with the suggestion that we explore the possibility of a synergistic effect: was it possible that three partially effective therapies could be combined into something of value? Could the whole be greater than the sum of its parts?
Graciously, if a bit skeptically, Dr. Phillips agreed to try putting our knowledge, devices and techniques together. Applying different combinations of therapies on many types of neuropathy patients over a period of two years, we ultimately arrived at a multi-element protocol that has shown remarkable success.
Astonishingly, we’ve seen levels of improvement that have to a great extent given many patients their lives back:
• greatly reduced pain
• increased sensation in the extremities
• diminished need for meds with unpleasant side effects
• renewed ability to get around and enjoy life
• enhanced ability to get a good night’s sleep
One of our patients had lost touch and vibration sensation in her hands and feet as a result of chemotherapy for cervical cancer. After only five weeks on the new protocol she was out of the wheelchair and walking with only a crutch.
At this point I knew we had something special, something that needed to be shared. So I compiled our most powerful case studies into the book called “Beating Neuropathy-Taking Misery to Miracles in Just 5 Weeks” which hit best seller status at Outskirts Press!
But it soon became clear that both patients and clinicians needed more than a book:
• patients needed professional care (and of course very careful guidance) to get the full benefits
• professionals (chiropractors, pain management specialists, physical therapists and even MDs) needed detailed protocols and advice on integrating the new therapy into their practices
Thus was born NeuropathyDR®, the complete clinical, administrative and marketing system that is the subject of the package you received with this letter. NeuropathyDR gives professionals everything they need to attract the right patients, give them the help they need and, not incidentally, enhance the profitability of their practices significantly.
It’s Way More Than A Machine
If you’re wondering what I mean when I say it’s a complete system, the list of everything you’ll receive starts here (and goes on for quite a while so you might want to shut off the phone and choose a comfortable chair):
• The Neuropathy DR Treatment Protocol
Comprehensive written and illustrated clinical detail on all three elements (neurostimulaltion, manual rehab and metabolic rehab) including recommendations on how to apply them to common and uncommon presenting situations. Based on wide clinical experience, this support material has been shown to drastically influence outcomes, effectiveness and ease of deliverability.
You just won’t believe the satisfaction of watching these people get better!
• Initial training for doctors, PTs and staff
How to set up the office – physically and administratively — for efficient delivery of care. The exact words and phrases that will help patients build the confidence to accept and comply with treatment recommendations.
• Ongoing staff support
You’ll receive a training webinar containing PLUS proven practice-building strategies with step-by-step guidelines for implementation. Ideas like:
» How to tell the difference between motivated and non-motivated patients, and what to do and say to best serve each of them (and your practice).
» The two critical reasons to have a specialty practice blog, and how unbelievably simple it is to do it.
» Proven techniques for getting the best results for the lowest cost with Pay- Per-Click advertising on Google.
» How to take advantage of the well-known problems in the newspaper industry to produce added profits in your practice.
» How you can find get and use valuable ‘face time’ with people who want to send you patients.
» And more ready-to-use ideas, delivered to your email every month…
The ReBuilder
Approved by the FDA and Medicare, this unique electronic device sends a very unique waveform impulse to the feet and legs that can help stop the patient’s pain, tingling and numbness The 2407 model, designed for heavy everyday use, will be installed in your office.
But, that’s just once piece of the puzzle.
At the conclusion of the five-week in-office treatment program, many patients are discharged to home care. Most of them will purchase the 300 home model and ongoing supplies through your practice. Many will also need regular metabolic rehab and PT, follow-up office visits for revision of their treatment plans or simply continued encouragement.
(I trust that by now you’ve recognized that NeuropathyDR is a lot more than simply buying and using a machine. But wait, there’s more…lots more)
• The Best Advertising in the Business
Yes, there are 20 million people in this country suffering from peripheral neuropathy, but that doesn’t mean they’ll come running to your office automatically as soon as you sign up for NeuropathyDR. You have to reach out to them. Inform them. Persuade them. Assure them. Motivate them.
And you have to do all that without breaking the bank.
That’s why I’ve partnered with Industry Specific Experts Copy Writing Experts too!
As a NeuropathyDR member you’ll have access to a wide variety of proven effective ad templates that you can simply drop your name and phone number into.
Run these ads in your market and get ready for a flood of new patients. In addition to giving you hugely effective ads, we’ll share with my members some of “The Million Dollar Advertising Secrets”, like:
» The three words that define what successful advertising must have, and why most ads don’t have it.
» Why most ads are created by the two people who are least qualified to make ads that actually work. (Hint: you can see one of them in your mirror.)
» The difference between the slick, expensive ads you see on TV and the ads that will actually work for you.
» How you can advertise to attract the most patients, and why you shouldn’t
“I have experienced wonderful success with the NeuropathyDR program. Both patient results and backup training are exceptional. The marketing is very effective and is bringing in patients that I would not normally see in my office such as post chemotherapy and diabetic patients.”
–Dr. Ren Halverson Brunswick, GA
These patients will need you, pay you and appreciate what you can do for them!
“I have utilized the NeuropathyDR® protocol along with the Rebuilder® for the past 3 months in our clinic.I can absolutely report that everything that Dr. Hayes stated would and can happen when you integrate this program has happened!!!
Cash payments for the ReBuilder device after 1 use. Family members calling to pay for co-pays for NeuropathyDR Treatments after two uses.
Family emailing with thanks following the first use. Another Patient had loss of sensation on his contralateral leg for 7 yrs obtained increased sensation after one treatment….later paid cash for a ReBuilder unit. 4 patients have avoided fusion surgeries that were told there was no other option.
After their in-office treatment with the NeuropathyDR protocol, they each now have their own ReBuilder units!”
-Jeremiah Jorgensen, PT, Lincoln NE
PLUS, We’ll Teach You Precisely…
How to buy the right media at the best price.
Three letters that will tell you which of your ads are working, and how to fix the ones that aren’t.
Tons of Effective Marketing Materials (for patients AND professionals)
» Compelling content for your web site » Customizable newsletters to send to patients and potential referral sources » Introductory letter to physicians » Health Risk Assessment form » Screening templates
Direct Referrals From NeuropathyDR.com
When Peripheral Neuropathy sufferers all over the country go to the Internet to search for sources of relief, thousands of them are drawn to our web site, www.NeuropathyDR.com, by our aggressive search engine optimization and extensive online advertising. When these site visitors learn about our protocol and read the comments from satisfied patients, they want to know where they can get this treatment for themselves.
As a NeuropathyDR member practitioner, your full practice contact information (name, address, phone, email, web site) will be shown to all site visitors who click on your geographic area. Plus, if you choose the Commodore level of membership, we won’t accept any competitors within miles of your location. This exclusivity feature is subject to prior subscription so you’ll want to act now to make sure your location is available.
Done For You Clinic Setup
All the exam and history forms you’ll need for comprehensive record- keeping, ready for customization with your practice information. Including:
» Standalone Clinical Income and Expense spreadsheet » Exam Sheets » Screening Forms » Clinical Trial Forms
» Chart Case History samples » Temperature Gradient testing forms » Plus instructional videos for your staff and a sample physical office layout.
Detailed Instruction for Metabolic Rehab
For doctors and PTs who may not use metabolic therapy all the time, my program includes step-by-step instructions for simplifying and implementing this important aspect of the overall treatment. You’ll learn exactly how to help:
» Control the patient’s blood sugar and body mass index » Provide an anti-inflammatory cellular environment to foster the body’s production of glutathione
» Administer specific molecules and dietary supplements that help to enhance neuronal function, even in seriously ill patients.
Tools to Build Clinical Mastery
Our NeuropathyDR Patient web site delivers patients to your door.
My members use this great stuff to get lots of New Patient calls directly — plus referrals from other clinicians!
Documents, audios and videos (all accessible to members online) to help you and your staff deliver the best possible care, including instruction on:
» Working with primary care physicians
» Use of conductive garments in key situations
» Adding a Certified Health Coach and Metabolic Syndrome program to your practice
» Using topicals and hypersensitivity – which case types and why » Putting the ReBuilder and accessories in the hands of patients while adding profit to the clinic
“Reinforcement” Teleseminars
You and your staff can sharpen your clinical, administrative and marketing skills by taking part in the hour-long teleseminars we offer members every month. Recent topics have included:
» Wealth creation » Avoiding pitfalls » The NeuropathyDR Clinical Trial » Rewarding the staff » Inspirational lessons from top Neuropathy doctors
Joining me as presenters and resources for this wealth of NeuropathyDR support materials are some of the most renowned experts in the field, like Dr. David Phillips, inventor of the ReBuilder, and marketing gurus Drs. Michael Beck.
You Could Do It Yourself, but…
If you wanted to find all this expertise, assemble all these resources and figure out on your own how to treat peripheral neuropathy and attract these patients, it would cost you many tens of thousands of dollars and take years to accomplish.
Talk about reinventing the wheel!
Fortunately for you, I’ve already spent the money and put in the time, and the results – a proven clinical and marketing system that will boost your professional satisfaction and profits immeasurably – are available to you on a silver platter just for signing up as a NeuropathyDR member.
Your results of course may vary.
This system isn’t for everybody.
You need to be open to new ideas and be driven by a desire to improve the lives of your patients and the livelihood of your family. And you need the flexibility to adapt to a growing practice, because many of the estimated 20 million people seeking relief from peripheral neuropathy are living in your community and will respond eagerly when you start to promote the system.
OK, you’ve read this far patiently but now you want to know what it’s going to cost to become THE provider in your community who can offer real hope to people suffering from PN.
The most important answer is:
It Costs A Whole Lot Less Than It’s Worth
Before you call that a totally brash statement, let’s review everything you’ll be getting, and think about what you might fairly expect to pay for each product or service (what each item is really worth) – I’ve done it for you!
1. Complete Treatment Protocol – $50,000 or two years of your life
2. Upfront Launch Training – $8500
3. 24/7 Fax Staff Support – $1200/yr
4. ReBuilder 2407 – $1799
5. Ready-to-use ad templates (print, radio and TV) and Million Dollar Advertising Secrets — $5,000 (but you’ll have to get this from some other source because Our Neuropathy ad materials are ONLY available to my members)
6. Additional Marketing Materials – $15,000 7. Clinic Setup Plans and Materials – $9500 8. Metabolic Rehab and Other Clinical Mastery Tools – $3,500 9. Teleseminars – Priceless
Put your calculator away. It adds up to $94,499 plus. All fair prices, but still a lot of money.
HOWEVER:
• That’s an estimate for what it would cost if you could buy all these things separately, which you can’t. They’re only available as a package when you sign up to join NeuropathyDR.
• Your actual cost to become the Go-to Guy or Gal for Peripheral Neuropathy in your community is way less than $94,499 (as you’ll see when you get to the Order Page).
Is It Worth It?
That Depends on What You Get Out of It.
Experts in marketing and business use a simple concept in deciding whether or not to spend money. It’s called Return on Investment, or simply ROI, and here are some guide- lines to help you determine the ROI if you choose to join NeuropathyDR.
This is the kind of information you didn’t get in school (unless you took an MBA along with your degree), but it’s essential in helping you keep your practice on the kind of solid financial footing that will produce the kind of lifestyle you imagined back when you were hitting the books.
First, calculate the Lifetime Value of each new patient who comes to your practice for help with PN. Include office visit and treatment fees even just for the five-week clinical trial period, equipment and supply purchases and follow-up care.
Next, think about the scope of the problem in your community and estimate the number of new patients you would expect to gain by using the powerful advertising and marketing tools included in the program. Add a healthy percentage for additional new patients who are referred to you by the people you help.
Then do the simple but compelling math:
Multiply the Lifetime Value times the Number of New Patients, and the result is the Financial Benefit To You
I can tell you that in my practice it’s worked out to be a total win-win. I’m helping desperate patients get relief from years of pain and disability and making an excellent return on my investment (the tens of thousands of dollars and years of research I mentioned earlier in this letter).
Your investment will be much smaller than mine and your ramp-up vastly quicker, but still you have to ask..It’s all WORTH this much, but it’ll cost you way less!
Will it work as well for you as it has for me?
There’s no question the demand is there, while in most communities the supply of trained, dedicated practitioners is not. So elementary economics tells you that the sooner you jump in – ideally before any of your local competitors – the better your chance of staking out a leadership position and reaping the benefits.
To help you make what I honestly believe is the right decision and get started with NeuropathyDR right away, I’ve put together a bunch of valuable bonuses (I suppose you could call them bribes) that professionals who sign up within eight days of their receipt of their information packages will receive absolutely FREE:
• The ND Specialty Practice: 5 CDs and 5 DVDs Value $497
Learn the changes you can – and must – make NOW if you want your practice and your income to grow no matter what happens in our crazy economy. You’ll hear and see tactics proven to flood practices with ideal patients – from experts who’ve been through it all. Don’t let your years of study and work go down the drain while you passively wait it out.
If you’re ready to take control of your future, this set is your essential guide.
• Staffing Support Solutions Manual Value $397
Everything you and your staff need to know and do to create a smoothly running office where everyone is pulling in the same direction – toward great care, financial success and career fulfillment. Compiled from my 25 years in practice, this manual and CD collection includes documents, policies, procedures, forms, checklists, routing slips, and more, all arranged by topic for easy selection. Use them as is or customize to your needs. Either way, it’s an essential tool for streamlining your office.
• Impeccable Systems 12 CD/DVD Bundle Value $597
You know the classic definition of insanity: doing the same thing over and over and expecting the result to change. Well, the trauma in our economy isn’t anywhere near over and practitioners who keep doing what they did in the last decade could be out of business before this one gets much older. You’ll find dozens of the newest tactics with proven practice-building success in today’s environment on these must-have discs: my behind-the-scenes secrets to practice expansion, the essentials of powerful marketing including the exact steps in the exact order you should use them, the little-known secrets that have saved uncounted professionals from financial ruin.
That’s $1491 worth of practice-enhancing information – yours absolutely FREE, but only if you send in your NeuropathyDR application within eight days of the postmark on this package.
If you love taking care of sick patients as much as I do — having the ability to make them smile again after years of misery — then you’ll be blown away with the clinical and economic results of the NeuropathyDR protocol as much as I have.
I look forward to welcoming you into the growing family of NeuropathyDR professionals, people who have chosen to do well by doing good. Your patients will thank you and so will your family.
I’m sure you’ll have experiences like I had with my relative: she’s been getting around and enjoying life like a new person for three years since starting treatment.
Sincerely,
John Hayes, Jr., DC, MS, DABCO
P.S. With the aging of the population, incidence of Peripheral Neuropathy related to diabetes and chemotherapy is almost certain to increase, so demand for the care you will be offering will not fade away any time soon.
P.P.S. Our protocol combining neurostimulation, manual and metabolic therapy has been shown to be significantly more effective than any single treatment.
P.P.P.S. You’ll be armed not only with the best clinical solution but also the best marketing in the industry, bringing patients to your door in droves.
P.P.P.P.S You’ll see on the Chart of Options that we offer three levels of member- ship to give you a range of choices. The higher levels give you greater personal access to me and the ability to lock out local competition, but all levels give you the tools to build your practice through effective treatment of Peripheral Neuropathy and the industry’s best marketing.
P.P.P.P.P.S. Fill out the enclosed Order Form right now to take advantage of the $1491 worth of special bonuses that expire soon – and to be sure of getting a leg up on other practitioners in your community.
This BONUS stuff will really help you — sign up NOW & don’t miss out!